Window Graphics
Printed vinyl, see-through window perf, frosted film and clings for your storefront glass.
Starting at $6.90 per ft2
Made in USA · UL listed · 5-year LED warranty
Custom LED Channel Letter Signs for Your Storefront
Pick your style, see your price online, and receive letters that are tested before shipping and ready to install — wiring diagram and installation pattern included.
Questions? Talk to a sign specialist: 866-436-2101 Mon–Fri, 8am–5pm PST
Made in USABuilt to order for your business.
UL ListedOutdoor signs ship with UL labels.
5-Year LED WarrantyOn listed LED modules & power supplies.
Tested Before ShippingArrives ready to install.
Step 1 · Choose your style
Channel Letter Styles & Starting Prices
Every custom storefront sign is built to order. Open a style to pick your letter height, colors and wording and see your exact price before checkout.
Not sure which style fits your storefront? Call 866-436-2101 or request a free quote.
Compare lighting styles
Front Lit, Back Lit, Halo Lit or Reverse Lit Channel Letters?
Every custom channel letter sign is priced by letter height. Here is how the styles differ and where each one starts.
| Style | How it lights | Best for | Starting at |
|---|---|---|---|
| Front lit (face lit) | Light shines through the colored acrylic face. | The brightest, easiest-to-read storefront sign at night. | |
| Back lit | Light glows onto the wall behind the letters. | A softer glow around each letter. | |
| Front & back lit (dual lit) | Light shines through the face and onto the wall. | A lit face plus a halo for maximum presence. | |
| Halo lit | Solid stainless steel face; light shines out the back. | An upscale look for salons, offices and boutiques. | |
| Reverse lit | Exposed acrylic back casts a halo on the wall. | A halo glow with a painted metal face. | |
| Trimless with border | Inset acrylic face with a metal border, no trimcap. | A clean face lit look without plastic trimcap. | |
| Borderless | Exposed acrylic face with no trimcap or border. | The sleekest modern face lit letter. |
Your exact price depends on letter height, number of letters and options such as a raceway. You’ll see it before checkout.
Channel letter guide
What Are Channel Letters?
Channel letters are individually built, three-dimensional letters used as exterior business signs. Each letter is a shallow metal “channel” with LED lighting inside, which is why they are the most common lit sign on retail stores, restaurants, salons and offices. They read clearly by day and glow at night, and every letter is cut to your wording, font and colors. Comparing sign types for your business? See our storefront signs guide.
How channel letters are built
- ReturnsThe sides of each letter give it depth: .040 aluminum on standard letters, welded stainless steel on halo, reverse lit, trimless and borderless styles.
- FacesColored acrylic that the light shines through, or a solid metal face on halo lit letters so the light glows out of the back.
- Trimcap & LEDsA trimcap holds the face on standard letters (trimless styles skip it). LED modules and a power supply light each letter.
Choosing your letter height
Start with how far away your customers are. A common sign industry rule of thumb is about 1 inch of letter height for every 10 feet of viewing distance, so letters seen from 120 feet away work best at about 12 inches or taller. Our letters start at 8 inches and go up to 45 inches for front lit letters. Measure the space on your fascia, and check any sign criteria in your lease before you choose.
Mounting and installation
Letters mount directly to the wall or on a raceway, a metal box that holds the wiring and mounts the sign as one unit so fewer holes go into your building. Every sign is tested before it ships and arrives with an installation pattern and a wiring diagram for your installer. In most areas the electrical connection must be made by a licensed electrician or sign contractor.
How channel letter pricing works
Channel letters are priced per letter by letter height. Your total is the number of letters times the price for the height you choose, plus options such as a raceway, and you see it before checkout. The table above shows where each style starts; design your sign online for an exact price, or send your logo for a free quote.
More for your storefront
Window Graphics, Banners, Flags & Displays
Pair your channel letters with signs at eye level. Every product shows its price online. Compare them all in our storefront signs guide.
Sidewalk A-Frame Signs
Double-sided sidewalk signs that pull foot traffic in from the street.
Starting at $219.98 per item
Banners
Vinyl, mesh and fabric banners for grand openings, sales and events.
Starting at $1.98 per ft2
Advertising Flags
Feather and teardrop flags that catch drivers’ attention from the road.
Starting at $119.28 per item
Rigid Signs
Aluminum, PVC and Coroplast signs for doors, store hours and parking.
Starting at $18.75 per item
Banner Stands
Retractable and X-stands for lobbies, trade shows and in-store promotions.
Starting at $74.98 per item
Trade Show Displays
Tension fabric and pop up backwalls for your booth.
Starting at $427.47 per item
Event Tents
Printed 10x10 canopy tents with walls and flags for outdoor events.
Starting at $672.00 per item
Simple ordering
How Ordering Your Sign Works
-
Choose a style
Front lit, back lit, dual lit, halo lit, reverse lit or trimless — compare the styles above.
-
Customize & see your price
Enter your wording, letter height and colors, or use the online sign builder. Your price updates as you go.
-
We build & test it
Your letters are made in the USA, and every sign is tested before it ships.
-
Ready to install
Your sign arrives with a wiring diagram and installation pattern. Choose standard, 3-day, 2-day or overnight shipping at checkout.
Built to last
Commercial-Grade Signs for Your Storefront
Custom channel letters give your business a polished look, with bright, energy-efficient LED lighting that stands out day and night.
Compare Styles & Prices- UL listed outdoor channel letter signs with sign section labels.
- 5-year warranty on listed LED modules, power supplies and qualifying letters.
- Made in USA with .040 aluminum or welded stainless steel returns and acrylic faces.
- Tested before shipping, with a wiring diagram and installation pattern included.
Talk to a Real Sign Specialist
Have a logo, a storefront photo or a question about sizing? We’ll help you pick the right sign before you order.
- Mon–Fri, 8:00am–5:00pm PST
- 707 S. Grady Way, Suite 600, Renton, WA 98057
Before you order
Frequently Asked Questions
Which channel letter style is right for my storefront?
Front-lit letters give bold, direct illumination. Back-lit and halo-lit letters glow onto the wall behind them for a softer, upscale look. Front-and-back lit letters combine both. Not sure? Call us at 866-436-2101 and we’ll help you choose.
How much do channel letters cost?
Channel letters are priced by letter height, so each style lists a starting price per inch. Open a style, enter your wording, letter height and colors, and you’ll see your full price before checkout. For large or unusual projects, request a free quote.
What are channel letters made of?
Standard channel letters have .040 aluminum returns (the sides of each letter), a colored acrylic face held by a trimcap, and LED modules with a power supply inside. Halo lit letters use welded stainless steel faces and returns so the light shines out of the back.
What is the difference between halo lit and reverse lit channel letters?
Both glow onto the wall behind the letters. Halo lit letters have a hidden back with welded stainless steel faces and returns. Reverse lit letters have an exposed acrylic back that the light shines through. Standard back lit letters give a similar glow with acrylic faces and trimcaps.
What are trimless channel letters?
Trimless letters have no plastic trimcap around the acrylic face. Choose an inset face with a metal border, or a borderless exposed face for the sleekest look. Both use welded stainless steel returns.
Should I mount my letters on a raceway or directly on the wall?
A raceway is a metal box that holds the wiring and mounts the letters as one unit, so fewer holes go into your building. You can add a raceway to front lit, back lit and dual lit letters, or add one in the online sign builder. Letters without a raceway mount directly to the wall using the included installation pattern.
What letter heights can I order?
Letter heights start at 8 inches and go up to 45 inches for front lit letters. The largest size depends on the style; choose a height on any product page to see what’s available.
How tall should my channel letters be?
A common sign industry rule of thumb is about 1 inch of letter height for every 10 feet of viewing distance, so letters seen from 120 feet away work best at about 12 inches or taller. Also check the space on your fascia and any size limits in your lease or local sign code.
What materials and warranty do I get?
Outdoor channel letter signs are UL listed with sign section labels. Listed LED modules, power supplies and qualifying letters carry a five-year warranty.
How long will it take to get my sign?
Every sign is made to order. Your estimated ship date is shown at checkout, and after manufacturing you can choose standard (3–6 business days), 3-day, 2-day or overnight shipping.
Is my sign ready to install when it arrives?
Yes. Every sign is tested before shipment and includes a wiring diagram and an installation pattern for your installer.
Can I pick up my order?
Pickup isn’t available — every order ships directly to you.